Journal of Official Statistics, Vol.9, No.1, 1993. pp. 5–18
Strategic Developments in Dissemination and Marketing
Abstract:Statistical offices will be required to give increasing emphasis to their dissemination and marketing activities to meet the growing demands for more statistical data, additional analysis and interpretation, alternative forms of presentation and delivery of statistical information and further improvements in quality and timeliness. The paper describes the strategies being followed by the Australian Bureau of Statistics to improve its dissemination and marketing performance.
Keywords:Statistical dissemination; marketing; data bases.
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