Journal of Official Statistics, Vol.5, No.4, 1989. pp. 349–363
Integrating Focus Groups and Surveys: Examples From Environmental Risk Studies
William H. Desvousges and James H. Frey
Abstract:The experience with focus groups in designing questionnaires for two environmental risk surveys demonstrated that this technique can be effective in developing visual aids, evaluating experimental design alternatives, assessing the order of questionnaire topics, constructing scales and other measures, identifying levels of knowledge among a population, and overcoming problems with troublesome language, words and phrasing. Focus groups were not effective in helping to understand the difficulties experienced by target groups of respondents many of whom could not cope with the more complex questions.
Keywords:Focus group; interview; environmental surveys; perception of risk.
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