Journal of Official Statistics, Vol.3, No.2, 1987. pp. 191–207
Evaluating Survey Questions
Wendy Sykes and Jean Morton-Williams
Abstract:This paper discusses response effects in surveys arising from features of the questionnaire such as the formulation of questions, and their layout.
We describe two techniques, interaction analysis and follow-up interviews, for identifying potential sources of error in questionnaires. Their applications to two attitude surveys are illustrated. We discuss the validity of the techniques and some ways of adapting them to the requirements and resources available to different surveys.
Keywords:Survey questions; question development/pretesting; interaction analysis; follow-up interviews.
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