Sources of Measurement Errors in Business Surveys
Measurement errors are commonly ascribed to four sources: the respondent, the interviewer, the instrument (i.e., the survey questionnaire), and the mode of data collection. The unique characteristics of business populations and business surveys contribute to the occurrence of specific measurement errors. Although several authors have already exposed other sources of measurement errors in business surveys, in particular records, the information system, and the organization, some sources of measurement errors still lack exposure. This article proposes a typology to cover all known sources of measurement errors in business surveys based on previous research findings and an empirical study. It also elaborates on some implications for detecting, reducing, and preventing measurement errors in business surveys.
Business participant, records, respondent, survey characteristics, survey instrument, survey staff