The Influence of Web-based Questionnaire Presentation Variations on Survey Cooperation and Perceptions of Survey Quality

Jill T. Walston, Robert W. Lissitz and Lawrence M. Rudner

Abstract:
This experiment compares cooperation rates across conditions of a web-based survey administered directly on an Internet site. Results indicate that, as in traditional survey modes, expected time burden, overall survey appearance, and official sponsorship can have an influence on survey response rates.

Keywords:
Internet surveys, nonresponse, questionnaire design