Journal of Official Statistics, Vol.15, No.2, 1999. pp. 185–198
Interviewers' Tactics for Fighting Survey Nonresponse
Ger Snijkers, Joop Hox, and Edith D. de Leeuw
Abstract:Interviewers play an important role in gaining cooperation in surveys. There is
empirical evidence for a considerable variation in response rates between interviewers.
Despite this, research on the role of the interviewer in nonresponse is relatively scarce.
Past research showed that interviewer experience plays a role in gaining respondent
cooperation, and recently the importance of the "doorstep' interaction has been
emphasized. In this article, we describe the tactics for fighting nonresponse, as reported
by experienced interviewers. We also explore the relationship between favored tactics of
interviewers and interviewers' individual response rate.
Keywords:Doorstep interaction; persuasion; survey participation; interviewers' strategies; response rate; Morton-Williams; concept mapping.
Copyright © Statistics Sweden 1996-2018. Open AccessISSN 0282-423XCreated and Maintained by OKS Group