Journal of Official Statistics, Vol.15, No.1, 1999. pp. 57–66
Extending the Definition of Survey Quality
Martin Collins and Wendy Sykes
Abstract:In this article, we discuss the elements of survey quality as seen from the point of
view of the survey user. We acknowledge that basic qualities of the survey process and
quality management within the process are essential. We suggest, however, that more
explicit attention might be paid to quality at the interface between supplier and user -
where these inherent qualities are delivered - and especially to the quality of
relationships at this interface.
Keywords:Survey quality; relationship management.
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