Journal of Official Statistics, Vol.11, No.2, 1995. pp. 129–139
Increasing Response to Personally-Delivered Mail-Back Questionnaires
Don A. Dillman, Dana E. Dolsen, and Gary E. Machlis
Abstract:A “new” procedure for obtaining response to personally delivered mail-back questionnaires was compared to a “traditional” procedure of simply handing people a questionnaire with a request to complete it. Average response rates for the new procedure was 75.4% in 21 surveys of visitors to U.S. national parks compared to 37.9% in 11 surveys which used the traditional method. The new procedure offers promise for overcoming the major limitation of mail surveys of not being able to survey individuals whose names or addresses, or both are unknown and who therefore can only be reached through a personal contact procedure.
Keywords:Mail survey; response rate; social exchange; foot-in-the-door.
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